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Five Reasons Why Yoou Need A Professional Copywriter For Your Legal Content
Posted by Betty Garcia on Aug 21, 2016 in Uncategorized | Comments Off on Five Reasons Why Yoou Need A Professional Copywriter For Your Legal Content
Many law firms love idea of creating and writing their own content for their websites. As attractive as this idea may be, the reality is that most attorney do not really have the expertise or time to do so. It is often cheaper, more efficient and smarter to outsource legal content writing using sites like Jumpem or Upwork to an outside party who has the right expertise. Here are four reasons why a professional copywriter is needed for legal content;
Attending law school and drafting a mean legal brief does not translate to writing an engaging blog post or a compelling newsletter. Legal copywriters do these things on a daily basis and therefore understand what type of wording that draws people and attracts new customers to your site. Some content writers are actually attorneys who understand the different nuances of the law and this is brought forth in their writing.
Most lawyers can churn out a legal document in absolutely no time but it could take up to three hours to write a short blog post because you are not familiar with the form of writing. These are three hours that could have been spent going to court, sitting in with a new client for a meeting or going over a new case. If you create four posts in a months at the very minimum, that is twelve wasted hours every four weeks. It make sense to get someone to do the writing for you. Mr. Semrad of Robert J Semrad & Associates believes that an experienced legal copywriter can finish it quickly and will save you time that you can put back into your company.
Hiring the services of an expert copywriter helps you be assured that the content produced is of high and professional quality. Communication between your organisation or business and the client is very vital as it can have a positive or negative impact on your business. The words and text should therefore be carefully considered as any unprofessional content will result in a potentially damaging result. From a corporate and formal corporate press release to an entertaining and light-hearted blog, a professional copywriter is able to offer the best tone.
In the recent years, the process of SEO (Search Engine Optimization) has become a top priority for many companies. Doing all you can to make sure that your website appears at the very top of search results is at the top of every business owner’s mind. Although there is absolutely no magic or secret formula, there are some important factors that should be considered when copy writing for a legal company. These are factors that a professional legal copywriter totally understands.
Sense of Direction
Having internal departments or staff write for your company can save you some money, but in the long run this might not be an advantage to the business as a whole since a sense of perspective is lost in the process. It is vital to know what your clients wants to read which is easier for an outsider to understand rather than an internal employee. A professional copywriter can communicate why a certain product or service can add value into a person’s life form an unbiased but an understanding viewpoint.